- AUTOMATE
Is your business ready to automate? Six questions to ask first
Automation works best when you know what you're fixing. These six questions help you find the right place to start.
Marquis Carroll, Founder · · Last reviewed · 6 min read

Start with the problem, not the tool
It is easy to get excited about a new AI tool or automated workflow and try to find a place to use it. That approach usually stalls. A better starting point is a specific, known problem: a task that eats time every week, a step where things get missed, or a report nobody trusts.
Question 1: Where is time actually going
Look at what your team spends time on during a normal week. Data entry, manual scheduling, chasing paperwork, and answering the same questions repeatedly are common candidates. Time spent on judgment calls and relationship building is usually not a good automation target.
Question 2: Where is money leaking
Check for approved work that never gets scheduled, invoices that go out late, or balances that quietly age past collection. An or a look at your often points straight at the leak.
Question 3: What data do you already have
You likely already collect useful data in your system, calendar, or accounting software. Automation is easier and cheaper when it connects existing systems rather than requiring a brand-new one.
Question 4: Who owns the process today
Every process that gets automated needs a human owner on the other side, someone who understands it well enough to review exceptions and update it later. If nobody currently owns the process, automating it will not fix that.
Question 5: How will you measure success
- Response time to new leads or inquiries
- Days to collect on outstanding balances
- Hours saved on a specific manual task
- Error rate on a repeated process
Pick a number you can check before you start and again a few months later. If you can't measure it, you won't know if it worked.
Question 6: How will you keep customer data safe
Any that touches customer information needs the same care as your other systems: who can access it, where it's stored, and how it's backed up. Automation should not create a new, unmonitored place where sensitive data lives.
What to do next
- 01Write down the three tasks your team repeats most often in a normal week
- 02Pull one report, like an aging report, and check how current and accurate it is
- 03Name one person who would own a new automated process if you built one
