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Cyber6

INDUSTRY / FITNESS & WELLNESS

The trial ended. Nobody noticed until the member was already gone.

Gyms, studios, and wellness businesses live and die by two numbers: how many trials become members, and how many members stay. Both slip quietly, a missed follow-up here, an unnoticed cancellation there. Cyber6 helps you convert more trials, catch members before they quietly cancel, and protect the payment and member data your front desk handles every day.

AUTOMATEPROTECTEMPOWER

5 min read

a front desk check-in screen next to a stack of unreturned trial pass forms
Example

Member outreach

  1. Day 1Welcome to your 7-day trial. Book your first class here.
  2. Day 5Two days left on your trial. Want help picking a plan?
  3. Day 5Yes, what are the options?
  4. Day 6Sent over. Front desk can also walk you through it in person.

WE GET IT

We know what your week looks like

  1. 01

    The trial ends with no conversation

    A free trial or class pass expires and nobody reached out before it did. The prospect assumes you're not that interested in keeping them.

  2. 02

    A member stops showing up

    Someone who used to come three times a week hasn't checked in for a month. Nobody notices until the next billing cycle, when they cancel.

  3. 03

    Class no-shows nobody follows up on

    A member books a class, doesn't show, and gets no message asking why. It happens again, and then they stop booking at all.

  4. 04

    Front desk turnover resets every relationship

    The staff member who knew every regular by name leaves, and the next hire starts from zero while members notice the difference.

  5. 05

    Cancellation requests get buried

    A member emails to cancel, the message sits in an inbox, and the auto-renewal charges again anyway. Now it's a dispute instead of a graceful exit.

  6. 06

    Member and card data on the same network as guest Wi-Fi

    The system that stores payment information and the Wi-Fi you hand out to anyone who asks are on the same network, with no real separation.

  7. 07

    A fake "update your card" text goes out to members

    Scammers impersonate gyms and studios with texts asking members to update payment details on a fake site, and members assume it's really you.

THE IMPACT

What it's costing you

  • Trials that never had a real shot

    A trial that expires without a personal follow-up rarely converts on its own. Every one of those is a membership you already had a chance to win.

  • Members you lose without knowing why

    A quiet cancellation costs more than the monthly fee. It's the referrals and renewals that member would have brought over years.

  • A front desk spending its day on admin instead of members

    Time spent on manual sign-ups, reminder calls, and paperwork is time not spent greeting the person walking through the door.

  • A card data incident that follows you

    A payment data breach brings card network fines, notification costs, and members who don't trust you with their information again.

  • An automatic renewal dispute

    California's automatic renewal law and similar rules elsewhere require clear disclosure and an easy way to cancel. Getting this wrong invites complaints and chargebacks.

COMPLIANCE

Rules you have to follow

  • PCI DSS

    What it is
    The payment card industry's security standard for anyone who takes card payments.
    Who it applies to
    Every gym, studio, and wellness business that processes membership dues or point-of-sale payments by card.
    What it expects of you
    Secure payment terminals and software, a protected network, and limits on who can access stored card data.
    How Cyber6 helps
    We secure your payment systems, separate them from guest Wi-Fi and general business systems, and document what's in place.
  • California's Automatic Renewal Law (and similar state laws)

    What it is
    Rules governing how membership auto-renewal terms must be disclosed and how easy cancellation must be.
    Who it applies to
    Businesses offering auto-renewing memberships to California residents, with similar laws increasingly active in other states.
    What it expects of you
    Clear, conspicuous renewal terms at signup, and a cancellation method that's at least as easy as signing up.
    How Cyber6 helps
    We help you build a cancellation workflow that's actually easy to use and gets acted on quickly, reducing complaints and disputes.
  • TCPA

    What it is
    The federal law governing consent for texting customers.
    Who it applies to
    Any studio or gym that texts members or trial leads about classes, billing, or promotions.
    What it expects of you
    Documented opt-in consent before texting, and an easy opt-out.
    How Cyber6 helps
    We set up your texting so consent is captured and honored automatically, protecting you from complaints and penalties.

This is general information, not legal advice.

THE FIX

How Cyber6 helps

AUTOMATE

Fill the gaps automatically

  • Get found

    The right customers find you on Google, AI search, and social, in your own voice.

  • Get customers

    Every call, text, form, and quote turns into booked work.

    • Trial-to-member conversion

      Personal, timed check-ins during the trial, with an easy path to a plan and a heads-up to front desk staff for a personal conversation.

    • Inquiry response

      Every inquiry gets an immediate reply with a way to book a tour or trial, day or night.

  • Serve customers

    Customers hear from you at the right time, without your team chasing them.

    • Membership churn prevention

      Drop in visit frequency or a missed class triggers a personal outreach, before the member has decided to leave.

  • Get paid

    Money you've already earned comes in sooner, without awkward phone calls.

  • Run the business

    Less retyping and waiting, more time for the work that matters.

PROTECT

Protect what you're trusted with

  1. 01

    Payment systems separated from the rest of the network

    Point-of-sale and membership payment systems sit on their own protected part of the network, away from guest Wi-Fi and everyday office systems.

    What this means for you: A problem on the guest network can't reach the payment system.

  2. 02

    Member and payment data protection

    We put access controls and on the systems holding member records and payment details, so a stolen password isn't enough to get in.

    What this means for you: You reduce the risk of the breach that would force a member notification.

  3. 03

    Guest Wi-Fi kept genuinely separate

    The Wi-Fi you offer members and guests is fully isolated from the systems that run your business, even if someone on it has bad intentions.

    What this means for you: Free Wi-Fi stays a convenience, not a risk.

  4. 04

    Front desk logins with a second step

    Every staff login to the membership system uses its own account with , instead of one shared password.

    What this means for you: You can see who did what, and a stolen password alone isn't enough to get in.

EMPOWER

Train the people doing the work

  • Front desk and studio staff

    Front desk security training

    How to spot a fake "update your payment info" message impersonating your business, and what to do with unusual requests over the phone or in person.

  • Anyone with access to the membership system

    Member data handling

    What member and payment information can and can't be shared, written down, or texted, in plain terms tied to daily tasks.

A DAY WITH CYBER6

A day in your gym with Cyber6

  1. 6:15 AMAUTOMATE

    A trial member who hasn't booked a class in three days gets a friendly nudge with two open times this week.

  2. 12:00 PMAUTOMATE

    A member who used to visit four times a week and hasn't checked in for two weeks is flagged for a personal call.

  3. 3:30 PMEMPOWER

    A text impersonating your studio asking members to "update payment info" is reported by a member, and your front desk already knows how to respond because of training.

  4. 5:00 PMPROTECT

    Point-of-sale traffic stays isolated from the guest Wi-Fi a member is using to stream a workout playlist.

YOUR TOOLS

Systems we commonly see

  • Mindbody
  • ABC Fitness
  • Zen Planner
  • Mariana Tek

We work alongside the systems you already use. We'll confirm what connects during your assessment.

QUESTIONS

Questions from fitness & wellness

  • They're written in your studio's voice and timed around real behavior, like a missed class or an ending trial. Replies go to a real person.

RESOURCES

Learn more

WHO WE'VE WORKED WITH

  • A statewide cybersecurity assessment program
  • Credit unions
  • A water and wastewater utility
  • Housing organizations
  • Nonprofits and churches
  • Small businesses
  • A health and wellness startup

Every result is measured against your own starting point.

How we prove it →

PART OF ONE PARTNER

One partner for all three.

  1. Automate · AI & Automation

    AI & automation that moves your business forward.

    Explore Automate
  2. Protect · IT & Cybersecurity

    IT and cybersecurity, managed around the clock.

    You're here

  3. Empower · Training for Businesses & Individuals

    Training that builds skills for your team and your career.

    Explore Empower

WHY CYBER6

Why businesses choose Cyber6.

  • One partner, not three vendors

    The people automating your work also run and protect your IT and train your team, so nothing falls between companies.

  • Plain language and real people

    You talk to people who explain things clearly, answer the phone, and tell you what they'd do in your place.

  • Measured against your own numbers

    We record where you start before anything changes, then report results against that baseline.

Marquis Carroll

Marquis Carroll, Founder & CEO. Marquis has spent years doing hands-on IT and security work through his own business, and runs a mentorship program that has helped people start careers in tech.

Our story

GETTING STARTED

Four steps from first call to results.

  1. Explore

    A relaxed 30-minute conversation about how your business runs and what's getting in the way. No cost, no pressure.

    You get: honest answers on whether we can help.

  2. Assess

    We look at your systems, security, manual work, and training needs, and record your starting numbers.

    You get: a plain-English picture of your risks and opportunities.

  3. Set up

    A prioritized plan and proposal, then a kickoff that introduces your team and sets up access safely.

    You get: a shared timeline and who to call for what.

  4. Enable

    We roll out in phases, train your team, and walk you through your first results.

    You get: your first plain-English report, measured with PROVE.

Let's look at your membership numbers together.

A 30-minute call. No cost, no pressure, and honest answers.